About Us

As The Experts in 360 Drinking, WOW GEAR® is a leading lifestyle drinkware product company that develops, manufactures and distributes innovative and patented drinking and hydration products for kids and adults. In 2012 WOW GEAR® pioneered the 360° category when we introduced our innovative 360° WOW CUP® to parents and children around the world. We disrupted the sippy cup category with a superior spoutless drinking system that still to this day is the BEST 360 drinking technology in the market.

With many millions of WOW CUP’s sold in over 50 countries, the award winning WOW CUP® has become parent's go-to cup for their babies and kids.